Volkswagen Group of America Chooses GA1 for Creative Development

Wed, March 23, 2011

                         
Volkswagen Group of America Chooses GA1 for Creative Development
GA1 is in planning stage of Diversity Corporate Policy Ad.

Washington D.C., January 26, 2011 - Global Advertising 1st (GA1), an award-winning marketing solutions firm, has been chosen to develop the new creative for Volkswagen Group of America’s diversity corporate policy ad.  The ad will run in program guides for the company’s 2011 Diversity Outreach events.  The schedule of events will cover the areas pertaining to corporate diversity, supplier diversity and talent management. 

GA1 shares Volkswagen Groups of America’s corporate vision and is excited about partnering with another multicultural focused corporate citizen.  “We believe a diverse environment in the office is important and because we are lucky to have that, we have a lot to bring to the table for this project,” says Tobi Davis, Project Manager.

GA1 has experience in targeting audiences rich in diversity through creative development and media placement and they are delighted to add the iconic brand to their portfolio of multicultural campaigns.  In 2009, GA1 was contracted by one organization to target the Lesbian, Gay, Bi-sexual and Transgender community.  In 2010, GA1 did the creative collateral and media buying for one company, targeting African American women nationally.  GA1 just wrapped up a recruitment campaign in which they were contracted to reach small, multicultural niche communities. 

The creative for the next diversity ad is still in the planning stage but the message of the ad will convey the company’s corporate vision; Volkswagen of America is committed to the benefits that the principles of diversity and inclusion bring to our workforce, dealers, suppliers and customers. 

About GA1: Global Advertising 1st (GA1) is an award-winning minority-owned, full-service marketing solutions firm that specializes in providing innovative approaches to disseminating our clients’ messages. GA1 has created and implemented campaigns for clients such as the U.S. Department of Education, U.S. Department of Housing and Urban Development, Gillette, Dodge, U.S. Department of State and the U.S. Census Bureau.  GA1 is a certified minority owned business through National Minority Supplier Development Council (NMSOC), 8(a) Small Business Administration and GSA AIMS schedule 541.  To learn more about GA1, please visit http://www.globalad1.com. 

Contact:
Tobi Davis, Director of Marketing
Phone: (240) 289-4001
E-mail: (JavaScript must be enabled to view this email address)
Web: http://www.globalad1.com                                                                     

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